According to industry standards and The Campaign Registry (TCR), a clear and accessible privacy policy is a mandatory requirement for 10DLC registration. Without it, your campaign will likely be rejected, and your messages may be blocked by carriers
To be 10DLC-compliant, your privacy policy should:
Disclose Data Collection
State what personal data is collected (e.g., phone numbers, message content).
Explain Data Usage
Clarify how the data is used (e.g., for sending SMS updates, support, etc.).
State Data Sharing Practices
Include a clause like:
“No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.”
2
Include Opt-In Consent Language
Example:
“By submitting your phone number, you consent to receive text messages from us. Message/data rates may apply. Reply STOP to unsubscribe.”
2
Be Publicly Accessible
Hosted on your website or linked from your social media profile (if no website exists).
If you have a website, the privacy policy must be on the site, not just social media
.
EXAMPLE:
Our SMS Privacy Policy Example:
At COMPANY, we are committed to protecting your privacy. This SMS Privacy Policy explains how we collect, use, disclose, and protect your information when you subscribe to and receive SMS (Short Message Service) messages from us.
Information We Collect
Personal Information: When you subscribe to receive SMS messages from us, we may collect your phone number and other contact details.
Usage Data: We may collect information about your interactions with our SMS messages, such as the date and time you received and read our messages and your responses to our messages.
How We Use Your Information
We use the information we collect to:
Send SMS Messages: Deliver promotional, informational, and transactional SMS messages to your mobile device.
Improve Our Services: Analyze your interactions with our SMS messages to enhance and improve our messaging services.
Customer Support: Respond to your inquiries and provide customer support.
Disclosure of Your Information
We do not sell, trade, or otherwise transfer your personal information to outside parties, except as described below:
Service Providers: We may share your information with third-party service providers who assist us in sending SMS messages and analyzing their performance.
Legal Requirements: We may disclose your information if required by law or in response to valid requests by public authorities (e.g., a court or a government agency).
Security of Your Information
We implement a variety of security measures to maintain the safety of your personal information. However, no method of transmission over the internet or method of electronic storage is 100% secure, so we cannot guarantee its absolute security.
Your Choices
Opt-Out: You may opt out of receiving SMS messages from us at any time by following the instructions provided in the messages or by contacting us directly.
Update Information: If your contact information changes or if you no longer desire our service, you may update your information by contacting us.
Changes to This Privacy Policy
We may update this SMS Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new policy on our website. You are advised to review this policy periodically for any changes.
Contact Us
If you have any questions about this SMS Privacy Policy, please contact us at:
Migrated from Confluence on 2026-02-03
Original Confluence Article